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The idea of Hour-A-Thon came from a combined effort of fundraising experts that have seen an uprising in crowdfunding. They realized the fundraising industry was changing. Having their background in selling fundraising products, they understand success comes from effort and responsibility. It is very hard for individuals to tell a kid no when they have given their effort and time to raise money for their group. There are many people out there that would like to support the groups and also donate. The Hour-A-Thon was developed for efficiency and quickness.