NATIONALITY: Indian
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Wine is entertaining, social and yet complex. As a result wine is expensive to brand especially especially for small producers. But branding is also at the heart of a successful wine. Yes, branding is an activity away from the eyes of most consumers, but if explored a little it can be interesting and adds to the fun of wine. The big players in wine have done a great job with branding but the small wineries need to reach out to consumers by creating an image that is unique to them. Give consumers a reason to explore their wines. Here we take a look at branding relative to wines and consumers.
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